Cookie Policy
This Cookie Policy explains what cookies and similar technologies Marketing AI Houston uses on marketingaihouston.com, why we use them, and how you can control them. For broader privacy details, see our Privacy Policy.
Important: We use Google Tag Manager with Consent Mode v2. By default, all tracking is denied until you click "Accept" in our cookie banner. When you accept, we enable analytics cookies to help us improve our website. You can opt out at any time by clearing your browser cookies or using browser privacy controls.
1. What are cookies
Cookies are small text files placed on your device by your browser when you visit a website. They help the site remember your preferences and provide analytics and functionality.
2. Cookies we use (specific types, purpose, duration, opt-out)
Strictly necessary cookies
- Purpose:
- Enable core site functionality such as secure form submissions and basic navigation.
- Example names:
- session, csrftoken (implementation-specific).
- Duration:
- session or up to 1 year for persistent session cookies.
- Opt-out:
- Not available because these cookies are essential.
Performance and analytics cookies (Google Analytics 4 via Google Tag Manager)
- Purpose:
- Collect anonymous or pseudonymous information about site usage to help us improve performance and user experience. These cookies only activate after you accept our cookie banner.
- Example names:
- _ga, _gid, _ga<container-id>, _gat.
- Duration:
- _ga = 24 months; _gid = 24 hours; _gat = 1 minute; other GA4 identifiers up to 24 months.
- Consent Mode:
- We use Google Consent Mode v2. By default, consent is denied. When you click "Accept" in our cookie banner, consent updates to granted and tracking begins. Before you accept, only privacy-preserving "consent pings" are sent (no cookies, no personal data).
- Opt-out:
- To prevent analytics cookies: (1) Don't click "Accept" on our cookie banner, (2) Clear cookies in your browser if you previously accepted, (3) Block cookies using browser settings, or (4) Use Google's Browser Opt-out Add-on.
Functional cookies
- Purpose:
- Remember user choices like cookie preferences or language.
- Example names:
- cookie_consent, preference.
- Duration:
- 1 year.
- Opt-out:
- You can reject these via the cookie preference center; rejecting may reduce certain conveniences.
Marketing and advertising cookies
- Purpose:
- Deliver relevant marketing and measure campaign effectiveness (third-party networks may set these).
- Example names:
- _gid (ad networks), IDE, _gcl_au (Google Ads).
- Duration:
- 90 days to 2 years depending on the vendor; typical duration: 1 year.
- Opt-out:
- Use the cookie preference center, vendor opt-out pages (for example, Google Ads Settings), or browser/OS privacy controls.
3. Third-party cookies
Third-party services used on our site (analytics, embeds, marketing platforms) may set their own cookies. These cookies are governed by the third parties' privacy and cookie policies. Examples of third parties we may use: Google (Analytics, Ads), Stripe (payments, for certain checkout flows), Cloudflare (security), and SendGrid (email tracking for marketing emails). Review those vendors' policies for vendor-specific opt-out mechanisms.
4. How to control cookies
Our Cookie Banner
When you first visit our site, you'll see a cookie banner at the bottom of the page with a simple message and an "Accept" button. Your choices:
- Click "Accept": Enables analytics cookies (stored for 365 days). You can reverse this by clearing your browser cookies.
- Don't click "Accept": No analytics cookies will be set. Only essential cookies (like your cookie consent preference) will be stored.
Browser Controls
- Use your browser settings to block or delete cookies. All major browsers (Chrome, Firefox, Edge, Safari) provide cookie controls.
- Clear your browsing data to remove existing cookies, including your consent preference.
- Enable "Do Not Track" or use browser privacy modes (though these may not prevent all tracking).
Google-Specific Opt-Out
- Install Google Analytics Opt-out Browser Add-on to prevent Google Analytics tracking across all websites.
- Visit Google Ads Settings to control ad personalization.
Note: Blocking all cookies may affect site functionality. Essential cookies are required for the site to work properly.
5. Cookie table (quick reference)
| Type | Purpose | Duration | Opt-out |
|---|---|---|---|
| Strictly necessary | Site functionality | Session or 1 year | No |
| Analytics (Google Analytics 4) Consent Required | Usage and improvements (via GTM Consent Mode v2) | 24 months | Yes (don't accept banner or clear cookies) |
| Functional | Preferences | 12 months | Yes |
| Marketing | Advertising personalization | 90 daysβ24 months (typical: 12 months) | Yes |
6. Changes to cookie use
We may update the cookies we use as services and tools change. We will update this policy and the "Last updated" date when we make material changes.
7. Contact
For questions about cookies or to request cookie-related privacy actions, contact:
Marketing AI HoustonEmail: team@marketingaihouston.com